Slot Machine positioning
by Gabrielle on August 28th, 2015
Books have been stated on this topic, and the debates and disharmony about where the "hot" slot machine games are located in a casino are still passionate – more than 60 yrs after the slots were first added to the gaming floor in gambling dens.
The quintessential rule is that the very best slot machines were installed just inside the main foyer of the casino; so that individuals going by would be able to see jackpot winners … be captivated to come into the casino … play. Our view is that this is no longer the case.
Nearly all of the big name casinos these days are immense complexes … now you can’t see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ slot machines near any doorways.
Another standard rule is that loose slot games are placed on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be inspired to play. Importantly though, we find that this also isn’t a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their philosophy about where to place the loose one armed bandits.
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