Slot Machine positioning
by Gabrielle on September 10th, 2022
Volumes have been said on this topic, and the controversy and arguments about where the "hot" slot machine games are positioned in a casino are still there – more than 60 years after slot machine games were 1st added to the gaming floor in gambling dens.
The standard rule is that the very best slot machines were installed just inside the main door of the casino; so that everyone going by would be able to see jackpot winners … be captivated to come unto the gaming floor and play. Our finding is that this is definitely no longer the case.
Just about all of the large casinos today are immense complexes … it is not possible to see inside from the sidewalk, so there is no longer a reason to position the ‘loose’ slots close to any of the doors.
Another classic rule is that loose slot games are installed on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be inspired to play. Importantly though, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Nowadays, casinos are constantly changing their perspective about where to place the loose slot machine games.
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